My Marketing Moonie Yaps

If you just launched your nerdy brand (or any brand) and the first thing you did was start posting on social media… we need to talk. Here’s the pattern I see way too often: creators jump straight into content creation without setting up the marketing systems to actually support it. Then they’re burned out, bouncing between 6 different apps, wondering where their free time went—and why their engagement’s tanking. Lucky for you, I’m breaking down the six essential tool categories every nerdy brand or anime creator needs to stay consistent, creative, and SANE.

Alright ya’ll…it’s time to give Lucy Heartfilia, the Celestial Spirit Mage and bookworm herself, her flowers. Inspired by her love for literature, my next magical girl brand exercise conceptualizes what Lucy's personal brand might look like if she ventured into the publishing world. The Inspiration Behind the Brand  I originally pictured Lucy running a quaint little bookstore. But sis comes from old money. Considering her family's vast library, her own memoir-in-progress, and her bookish bond with Levy—I decided that Lucy’s brand was meant to be bigger. She’s a storyteller at heart, so I imagined her not just selling books, but shaping them—as the founder of her own celestial-themed publishing house. Crafting the Celestial Aesthetic  With Fiore’s unique medieval-forward style as my north star, I aimed to bring the humble elegance of Lucy’s inheritance to 2025. 🌃 Logo Marks: “Stairway to Heaven” as a visual concept initially came to mind when crafting this brand. And if yo...

Lately I’ve been seeing Adobe Express influencer ads telling me it’s better than Canva. And every time I scroll through Threads? Designers duking going to battle over which software is best for building brands. As a social media manager and Canva Pro subscriber, I get why this conversation keeps resurfacing. But let me tell you something: Your followers and clients care more about the value you bring than the tools you use. Let’s get to the core of what’s really going on here.