Why Every Nerdy Brand Needs a Marketing System Before Building a Content Strategy




If you just launched your nerdy brand (or any brand) and the first thing you did was start posting on social media… we need to talk.

Here’s the pattern I see way too often: creators jump straight into content creation without setting up the marketing systems to actually support it. Then they’re burned out, bouncing between 6 different apps, wondering where their free time went—and why their engagement’s tanking.

Lucky for you, I’m breaking down the six essential tool categories every nerdy brand or anime creator needs to stay consistent, creative, and SANE.

Marketing System? Who is She Anyway?

Think of your marketing system as Sailor Moon and the Legendary Silver Crystal. It's the source of power that activates all your tools (aka the Sailor Guardians) and helps you reliably execute your content strategy.

It’s not about having a million apps. It’s about having the right tools, working together, for a specific purpose. Here’s what your lineup should look like:

  • Asset Management: A place to house and organize all of your content.
  • Content Management System (CMS): A tool for managing and publishing all of your content.
  • Customer Relations Management (CRM): Your funnel for communicating with clients and/or customers.
  • Design and Editing: Where you design and edit all of your content.
  • Productivity: Your tool for brainstorming content, refining your content strategy and managing editorial calendars
  • Task Management: Where you manage your tasks and track your progress on projects and campaigns

Let’s go a little deeper, shall we?

Asset Management = Sailor Mercury

The strategist. Cool, calm, and ridiculously organized.

No, your camera roll doesn't count.

Google Drive, Dropbox, and Vimeo do, though!

These tools aren’t just for storing content. They help you repurpose assets, collaborate, and connect seamlessly with your design or CMS tools.

Content Management System (CMS) = Sailor Mars

The bold disciplinary with prophetic tendencies.

Posting manually? You’re a brave soul… but a chaotic one. Platforms like Later.com, Hootsuite, Sprout Social, and Metricool allow you to schedule and walk away.

Plus, they help you track performance and optimize your posting strategy—all in one place.

Customer Relationship Management (CRM) = Sailor Venus

The charmer who keeps everyone coming back.

Tools like Flodesk, Substack, or Notion Mail allow you to maintain strong connections with your audience beyond the algorithm. Think newsletters, blog subscriptions, and personalized updates.

Design + Editing = Sailor Jupiter

The powerhouse who makes your content ✨pop✨.

Want to create engaging and shareable content?

Canva, CapCut, Adobe Express, Opus Clips want to enter the chat.

Use them to:

- Create and store brand-consistent templates

- Edit both short- and long-form content

- Post directly to platforms with integrations

Productivity = Sailor Chibi Moon

The creative spark with big ideas.

We all have 37 ideas sitting in our Notes app. But without tools like Notion, ChatGPT, Trello, or Asana, they rarely see the light of day.

Organize your brainstorms. Build repeatable workflows. Turn ideas into results.

Task Management = Sailor Pluto

The timekeeper who sees the big picture.

Ever wonder how some creators juggle content, full-time jobs, and personal lives? 

Spoiler: they’re not doing it alone.

With Airtable, Notion, Asana, or Monday.com, you can:

- Track your campaign progress

- Assign due dates

- Stay consistent

- Automate workflows


Your content strategy can only thrive if it's powered by a system that works with you, not against you. When each tool (or Sailor Guardian) is in sync, you’ll feel more organized, more creative, and a lot less overwhelmed.

Need Help Building Your Marketing System?

Email me about my Artemis Package—a marketing consultation package with tangible deliverables and one of them being a marketing system for content strategy, execution and just an easier life being nerdy and creative.

👉 Follow Marketing Moonie on Instagram and Pinterest for even more nerdy marketing tips. 


Location: Los Angeles, CA, USA

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