My Marketing Moonie Yaps

Sailor Venus Is a Girls’ Girl Although every Sailor Guardian wants to see other women win, Venus would thrive knowing she helped someone say *yes* to the big question. That’s why I dreamed up Venus Ocean Gems—a high-end jewelry boutique brand where love, lore, and confidence collide. Introducing Venus Ocean Gems This brand reflects everything Sailor Venus embodies—romance, agency, emotional depth—with a little help of mythological references to the goddess of love Aphrodite. Here are some of the highlights: Logo Versatility The versatility of the logo is perfect for packaging, store fronts and digital marketing assets. Design Influences: Love, Lore & The Sea Key illustrations of sirens, cupid and knights pulled into a modern design system give vintage storybook romance energy. Designed for All Gazes The visual applications don’t simply focus on the jewelry like traditional jewelry brands do. they focus on who is wearing the jewelry and what role they play in their love story. In so...

Who Says Tomboys Can’t Be Whimsical? While I was working on Sailor Jupiter’s brand exercise, it was so hard to step away from the lightning aspect of her signature aesthetic. Until I thought about how that underneath her tough exterior she also has a soft side with a passion for plant life and cooking.  That duality inspired Flower Hurricane Nursery—a plant nursery brand inspired by Sailor Jupiter that celebrates both the storm and the softness within. Introducing Flower Hurricane Nursery We’re not talking any ole place to buy houseplants. Imagine community tea parties with your besties surrounded by plants that you can buy or seeds that you can take home with you, and activities that help you reinvent yourself into the badass you want to be—embracing the harmony between destruction and growth, protection and peace. The Calm & The Storm This nursery’s tagline perfectly captures Jupiter’s vibe—nurturing but not to be played with. This brand blends floral mosaics, settings that m...

The Garnet Research Institute: Where Time, Space, and Science Collide Let’s face it. Sailor Pluto, the eternal gatekeeper of time and space, is the original magical girl in STEM. So it felt only right to create a fictional research institute that mirrors her power and purpose: The Garnet Research Institute. With her incredible knowledge of dimensional planes and cosmic energy sources, her brand needed to be both scientific and ethereal. A Brand That Gives Research… Dimension  The tagline says it all: "Giving research dimension." Inspired by Pluto’s manipulation of space and time, this phrase suggests a deeper layer of scientific discovery. It’s about pushing beyond conventional boundaries, opening portals to knowledge we haven't dared to explore—yet. Why Garnet?  The name draws directly from Sailor Pluto’s Garnet Rod, an artifact representing both authority and mystery. Garnet, a gem believed to have protective and metaphysical properties, perfectly embodies the brand’...