URWORLD Xtreme Sports: A Fearless Brand Inspired by Sailor Uranus


She's a Daring Figure

Everybody who said Tuxedo Mask was hot was secretly crushing on Sailor Uranus. Yep—I’m talking about you, boo. 🫵🏾

We’re headed to the outer planets of the Milky Way in this next installment of my magical girl branding series, and there’s no better place to start than with Sailor Uranus, aka HOT-ruka.

From flying helicopters to racing cars and laying a big wet one on Usagi knowing full well destiny paired her with Mamoru, she’s a daring figure. So naturally, I had to channel that unmatched energy into a brand that celebrates her power and fearlessness.


Introducing: URWORLD Xtreme Sports Group

URWORLD is an extreme sports brand dedicated to empowering women and girls to break barriers in extreme sports traditionally dominated by men like motocross, skydiving and snowboarding.


A Brand That Cuts Through Gender-Based Expectations

  • A logo representing the reach and impact of the URWORLD across the globe using a circular tire mark.
  • Powerful visuals spotlighting women and girls who are fierce, fearless, and fly.
  • Taglines that nod to Sailor Uranus’s “World Shaking” attack and allude to women and girls running the world:
    • “It’s URWORLD. We’re just living in it.”
    • “Burn rubber the patriarchy.”
    • “You’re in our WORLD now.”
    • “World Shaking Talent”






A Brand That Will Shake the World

Whether through adventure camps, all-girl BMX crews, or ambassador programs for up-and-coming athletes, URWORLD would encourage women and girls to take risks, fall down, and rise stronger—because being extreme isn’t just about danger. It’s about daring to go for it.

Stay tuned on My Marketing Moonie Yaps for more anime-inspired brand breakdowns, hot takes, and case studies.

Follow Marketing Moonie on Instagram for real-time updates on these magical branding exercises, visuals, and sneak peeks!


Location: Los Angeles, CA, USA

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