My Marketing Moonie Yaps

As a social media manager with a love for anime and branding, I often find myself blending my creative passions with my professional expertise. One idea I couldn’t resist exploring is a delicacy brand called Sweet Serenity for Usagi Tsukino, the crybaby, sleepy girl and all-powerful sailor senshi of the universe,  Sailor Moon . With her huge love for desserts in mind, I imagined a brand design that’s as whimsical and dreamy as her iconic transformations that we NEVER skip...like ever. The Evolution of the Brand Concept Before arriving at my final vision for Usagi’s delicacy brand, Sweet Serenity , I went through two, quite underwhelming iterations, but, hey, growth right? My first attempt was too minimalistic, leaning into a playful, almost childish aesthetic. While fun, it didn’t capture the elegance Usagi embodies when she becomes Neo-Queen Serenity. The design felt too silly and lacked the sophistication her brand deserved. The second version was a step in the right directi...

In September of last year, I was rewatching Sailor Moon Crystal in preparation for the long awaited release of Sailor Moon Cosmos and I started to wonder—what if each of the Sailor Moon characters had their own brands? Imagine their color palettes, businesses, logos, products, and services!!?? Then came the imposter syndrome: Could I make them unique enough to stand out, yet nostalgic enough that other Sailor Moon fans would be able to recognize them? I knew that no other anime and marketing creators were doing brand building exercises like this so I figured I should be the first to put my imagination to good use and build brand boards for my favorite magical girls. And I won’t be limited to just Sailor Moon : I’m thinking Lucy and Erza from Fairy Tail , Madoka Magica , Mermaid Melody , Sakura Cardcaptor , and more. I won’t be forgetting the magical boys either. I’ve already got a concept for Asta from Black Clover ! This series not only lets me practice my brand-building skills, ...

Big changes might be on the horizon with the potential TikTok ban, and it’s making waves across social media—especially in the anime creator community. TikTok has been a great place creators who edit and share AMVs, cosplay transformations, and more. While this news might feel discouraging, there are ways to adapt and keep your creativity flowing. Why the TikTok Ban Is a Big Deal for Anime Creators and Brands TikTok isn’t just another app; it’s been a powerful tool for creators and small businesses alike. Here’s why its potential ban feels like a major loss for anime creators and brands: 1. An Algorithm We Actually Love TikTok’s unique algorithm makes it easy to connect with the right audience. From anime-inspired art to niche merchandise, creators could reach fans quickly and effectively. 2. Income Streams for Cosplayers, Gamers and The Like For many, TikTok wasn’t just about fun—it was a source of income. Brand deals, merchandise sales, and creator fund payouts were all part of the e...

Meet My Marketing Moonie Yaps