My Marketing Moonie Yaps

Lately I’ve been seeing Adobe Express influencer ads telling me it’s better than Canva. And every time I scroll through Threads? Designers duking going to battle over which software is best for building brands. As a social media manager and Canva Pro subscriber, I get why this conversation keeps resurfacing. But let me tell you something: Your followers and clients care more about the value you bring than the tools you use. Let’s get to the core of what’s really going on here.

This moonie touched grass recently and went to Canva Create 2025! Besides being absolutely starstruck by Jon Batiste, Cynthia Erivo, and Duolingo’s Head of Social, I dove headfirst into the future of AI, creativity without limits, and learned the fine art of surviving treacherous ball pits (more on that later). Canva’s latest updates will make you clutch your moon rod. I’m already cookin’ up marketing mischief using them—and if you're an anime creator or run a nerdy small business, it’s time you did too.  So What’s New at Canva? Among nearly 70 (!) new features, here are the ones that I’m really excited about: 1. Canva Visual Suite 2.0 Imagine all your creative chaos (brand kits, social posts, mockups, websites) happening in one place—no tab overload required. Powered by new AI tools like Magic Write, Magic Design, AI Video Editing, and AI Image Magic, this suite is your brand’s new bestie. 2. Canva Code You can now create interactive quizzes, flashcards, and mini-apps without know...

If you're not a classically trained copywriter but want to grow your nerdy brand with engaging social media copy, this guide is for you. When I started in social media marketing, I was dubbed the "UGC Queen" because I managed, scheduled, and wrote copy for over 125 clients per month in the multifamily housing industry. But let me tell you—getting to that point was TUFF. Writing engaging copy at scale took quite a bit of practice, searching Google for inspiration, and a heavy reliance on copy banks. Copywriting is a skill, and there's a reason it's a whole career—it takes time to master. While having a professional copywriter on your team is ideal, many nerdy small businesses and anime creators don’t have the budget for one. So, we do it ourselves. Here are four entry-level social media copywriting tips that helped me improve my skills and can help you convert your audience into customers without the use of AI . 1. Use the 3-Pronged Format: Hook, Body, CTA Yo...

Gold’s Gym, I’m coming for you. 💪 Imagine stepping into a gym where you harness the power of your inner demons and every corner is designed to push you beyond your limits. That’s exactly what I envisioned when I created an imaginary bodybuilding gym inspired by Asta from Black Clover . The Ultimate Anime Gym for Anime Daddies and Buff Waifus Asta’s gym wouldn’t just be a place to lift weights—it’d be a shrine for the strongest anime characters who embody the popular anime trope of never giving up. Picture Captain Yami and Mereoleona Vermillion ( Black Clover ), Mashle ( Mashle: Magic and Muscles ), Nanami ( Jujutsu Kaisen ), Benimaru ( Fire Force ), Ghislaine Dedolia ( Jobless Reincarnation ), Erza Scarlet ( Fairytail ), and Mirko ( My Hero Academia ) all pumping iron under one roof. Did I miss anyone? Heavy Metal Design Influence Pinterest did not fail me. I wanted every visual element of this imaginary brand to reflect the heavy metal aesthetic and Asta’s constant challenge of...

I don’t know about you, but I take my social media experience very seriously. If it’s not funny, inspiring, informative, or engaging—I want no parts of it. Like many social media users, I find myself turned off by violent, cringey, overly political, or just plain boring content. Outside of unavoidable ads and suggested posts, I wanted more control over what I was seeing in my feed. So, I decided to create a better social media experience for myself by setting boundaries on how I engage with content. Now, my feed is filled with blerds, anime, goth and alt aesthetics, marketing insights, The Twilight Saga , Lord of the Rings , Baddies Midwest (my guilty pleasure), and updates from friends and colleagues I love checking in on. This intentional approach has not only improved my personal experience but also helped me organically grow my freelance business, Marketing Moonie , by connecting me with my ideal audience. Here are two ways you can refine your social media experience—whether f...

POV: You’re an Anime Fan with Adult Money Last weekend, I had the absolute pleasure of attending Sailor Moon The Super Live  at the Ahmanson Theatre in Los Angeles, and let me tell you—it was an insanely magical experience. As a lifelong Sailor Moon fan, getting to witness this live spectacle felt like stepping into a dream woven from nostalgia, stunning stage effects, and a whole lot of love for the 90’s magical girl anime that we all know and love. Here’s what made the experience so unforgettable: 🌙 A Love Letter to the Original Manga At the beginning of the show, they paid tribute to the *Sailor Moon* manga flashing them on the big screen center stage. I was instantly transported back to the 6th grade when me and my little green library card would borrow the manga in multiples and read them within a couple of days. It was clear that the production team put immense thought into capturing the essence of the source material to kick off the show. 🌙 Exclusive Merch Worth Every Pe...

If Sailor Saturn had her own skincare brand, it would be peak ethereal beauty with a dark, romantic twist. Like Queen of the Damned but with a little glitter. Hotaru Tomoe, the enigmatic and powerful Senshi of Destruction and Rebirth, embodies mystery, elegance, and transformation—all the makings of many of the bougee skincare lines we know and love. So I came up with Timeless Skincare. My second go at conceptualizing this imaginary brand was an absolute dream, capturing the essence of the romantic goth aesthetic while delivering luxurious, otherworldly products. Lessons from My First Attempt: Finding the Right Balance My first attempt at crafting this brand leaned towards a dark Lolita aesthetic, inspired by Sailor Saturn’s youth and her deep connection to Chibi Usa in Sailor Moon. However, I ran into some hiccups: 💜 Font Pairing Struggles – Finding the right balance between cute and gothic was harder than expected. The typography often clashed with the overall theme, making it di...